Case 01 · Home services · Reach
A1 Air Conditioning
An ongoing monthly engagement covering their entire video distribution: organic social, paid advertising and brand video. A Tucson HVAC company with 9,200 followers, now carrying seven reels past 100,000 views and three past 400,000, for roughly 2.26 million views in a market of one million people.
The challenge
Local service advertising is interchangeable. Same vans, same promises, nothing anyone would repeat.
The solution
Treat the service call as a premise. The best-performing spot frames a technician alone in a dark attic like the cold open of a horror film.
The impact
1,100 shares on the lead reel. Audiences passed it along themselves, which is the premise working rather than the media budget.
Seven reels, by views. Every one of them clears 100,000.
The lead reel frames a technician alone in a dark attic like the cold open of a horror film. It was shared 1,100 times, which is the shape of the whole account: one breakout carried by a premise, and a tail that still outperforms the market.
Six questions, under a minute. You will hear back within one business day, from a person, about your market specifically.