Case 02 · Home services · Conversion
Joseph Peretz
The most commercially valuable channel here is also the smallest. We have spent six years on a Los Angeles ADU builder's channel, now 258 videos deep, built to fill a construction calendar rather than to chase reach. We run it end to end: strategy, production, publishing and performance analysis.
The challenge
A general contractor competes for high-value jobs against every other builder in Los Angeles, and bought construction leads arrive expensive and cold.
The solution
A library built for intent rather than attention. The audience is smaller, but it skews heavily toward homeowners researching a build of their own, and the work compounds. These videos still bring in leads years after they were posted.
The impact
About half of the company's annual projects now originate from the channel, in a category where a single build runs from roughly $100,000 for a garage conversion to over $500,000.
Explain
Videos on ADU law reach homeowners still working out whether they are allowed to build at all.
Show
Property tours, titled by square footage, type and neighborhood, catch people who already know what they want.
Capture
A free floor plan download turns a viewer into a named contact.
Book
A free consultation turns that contact into a scheduled project.
The titles are the strategy: square footage, project type and neighborhood, written for someone typing exactly that into a search bar.
Lead magnet340 sq ft Los Angeles Garage Conversion + FREE ADU Floor Plan Download
ExplainerNEW ADU Laws in 2025 Are a GAMECHANGER
TourTHE ADU FINAL WALKTHROUGH YOU'VE BEEN WAITING FOR
Tour440 sq ft ADU Tour in Culver City
TourLos Angeles Above Garage ADU Tour, 500 sq ft
TourADU 2 Bed 2 Bath 750 sq ft Property Tour
Tour340 sq ft Garage Conversion in Culver City
TourGarage Conversion Inspired by Santorini, Valley Glen
Tour500 sq ft ADU Tour in Thousand Oaks
Six questions, under a minute. You will hear back within one business day, from a person, about your market specifically.